In the 1950s, Toshoku America acquired distribution rights to Fuji-made bicycles in the United States. Shoichiro Sugihara, riding a Fuji, won the first race. The first Asian games were held in New Delhi in 1951. Today, this race remains a premier race in Asia. In the 1930s, Fuji established the first national stage race between Osaka and Tokyo and sponsored the winning team. By the late 1920s, Fuji was Japan’s most popular bicycle. During World War II the company name was changed to Dainippon Cycle, which after the war was changed back to Nichibei Fuji Cycle Company. At first, it was importing and distributing US-products, but later it began bicycle production in Japan. In 1900 it was established under the trade name Nichibei Shōkai (literally 'Japanese-American Trading Company'). The company was founded in 1899 in Japan by Okazaki Kyūjirō.
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